12+ years in acquisition & growth.
Michael is a performance-driven marketing leader with over 12 years of experience in acquisition and growth marketing across SaaS, fintech, healthcare, and hospitality sectors. His core strengths lie in designing and executing integrated demand generation strategies that drive measurable pipeline growth, increase marketing efficiency, and strengthen the connection between brand and revenue.
Most recently, Michael served as Director of Marketing at Collective Retreats, leading multi-channel growth initiatives across paid media, email, web, SEO, and partnerships. Prior to that, he spent a decade agency-side working with high-growth B2B & B2C companies to improve lead quality and increase conversion rates across the funnel.
What he does best
Michael's worked hand-in-hand with product, sales, and revops teams to optimize acquisition, accelerate conversion, increase LTV, and improve retention—owning everything from paid and organic media to website, content, brand, lifecycle, and analytics. If it moves the needle, he's probably touched it (or built the team to do it).
Performance Marketing
Demand Generation
Funnel Strategy
Lifecycle Marketing
CRO & A/B Testing
SEO & Content
Reporting & Analytics
Team Leadership
Clients &
Case Studies
| Vertical | Case Study |
|---|---|
| FinTech | +62% MQLs / -90% CAC |
| Insurance | +194% B2B SQLs / 257% B2C SQLs (YoY, Flat Budget) |
| Hospitality | +197% Bookings / +838% ROAS |
| Healthtech | +48% MQLs / -61% CAC |
| Blockchain | -81% CPA / -52% CPE |
"Michael is not only an incredible performance marketer, but he's also a joy to work with. I was consistently blown away by the creative marketing strategies he came up with and how he would quickly put them into action. He also has a knack for collaborating with others on the team to ensure everyone is aligned. I couldn't recommend Michael highly enough!"
David Rust
Former CEO
"Michael and I have worked together for several years now, first when he was on the agency side, and more recently he was running all things performance and digital on my teams at Sagra and Collective Retreats. Michael is smart, hard working, strategic, proactive, and the coolest-calmest individual I've ever worked with."
Dani Wieder
Former Manager, VP
"Michael is a digital master with a keen eye for opportunity. His diverse knowledge and skillset are a great benefit to his coworkers and clients. He's a true asset in the media realm with the experience and knowledge to improve value and processes for clients in all verticals."
Caitlin Allmand
Former Counterpart, Director